The Holy Grail of marketing is to identify emerging customer needs before anyone else and satisfy them to create new markets. It has been a long and fruitless slog as emerging needs have proven themselves elusive. And once candidates are identified, it’s a challenge to agree which are the game-changers......
Independence is important; independence is powerful; it’s dangerous; it’s threatening. But, above all, independence is about control. If you believe it’s a zero-sum-game, independence is adverserial – more for you, less for me. It’s give-and-take without the give – I don’t give you control, and you take it anyway. If......
We spend too much time on the mundane. Every day people come to work, turn on their PCs, and the mundane magically happens on its own accord. Email gets sent, phones get answered, mail gets delivered, and processes get followed. And after lunch, the hamster wheel spins back up and......
There are many flavors of innovation – incremental, disruptive, and seven flavors in between. And there is lots of argument about the level of innovation – mine’s radical and yours isn’t; that’s just improving what we already have; that’s too new – no one will ever buy it. We want......
It’s pretty clear that innovation is the way to go. There’s endless creation of new technologies, new materials, and new processes so innovation can create new things to sell. And there are multiple toolsets and philosophies to get it done, but it’s difficult. When doing new there’s no experience, no......
Put yourself out there. Let it hang out. Give it a try. Just do it. The reality is few do it, and fewer do it often. But why? In a word, fear. But it cuts much deeper than a word. Here’s a top down progression: What will they think of......
In school the problems you were given weren’t really problems at all. In school you opened the book to a specific page and there, right before you in paragraph form and numbered consecutively, was a neat row of “problems”. They were fully-defined, with known inputs, a formal equation that defined......
Planning is important work, but it’s non-value added work. Short and sweet – planning is waste. Lean has taught us waste should be reduced, and the best way to reduce waste from planning is to spend less time planning. (I feel silly writing that.) Lean has taught us to reduce......
Alignment is all the rage. The thinking goes: If we’re all pulling in the same direction, we’ll get their faster. There’s truth to that – the boat does go faster with more oars and more backs pulling on them. And as long as the boat’s heading in the right direction,......
Shipulski On Design
Copyright © 2013 Mike Shipulski. All Rights Reserved.
The Shipulski On Design
