This week marks two years of blog posts, delivered every Wednesday night (or Thursday morning for those that sleep in), whether you want it or not. I’m proud to say I have not missed one in two years. Here are the top 5 posts over the last 12 months (for......
Creating new products that provide a useful function is hard, and insuring they function day-in and day-out is harder. Plain and simple, engineering is hard. Planes must fly, cars must steer, and Velcro must stick. But, at every turn, there are risks, reasons why a new design won’t work, and......
We all want to increase profits, but sometimes we get caught in the details and miss the big picture: Profit = (Price – Cost) x Volume. It’s a simple formula, but it provides a framework to focus on fundamentals. While all parts of the organization contribute to profit in their......
We’re starting to come to terms with the green revolution; we’re staring to realize that green is good for our planet and even better for our business. But how do we put greenwashing behind us and truly make a difference? To improve recyling, find the non-recyclable stuff in your product......
We’re too busy. All of us. Too busy. And we better get used to it: too busy is the rule. But how to make too busy feel good? How to make yourself feel good? How to make the work better? Pretend there is abundance; plenty for all; assume an abundance......
Last month a group of engineers met secretly to reinvent the US economy one company at a time. Here are some of the players, maybe you’ve heard of them: Alcoa, BAE, Boeing, Bose, Covidien, EMC, GE Medical, GE Transportation, Grundfos, ITT, Medrad, Medtronic, Microsoft, Motorola, Pratt & Whitney, Raytheon, Samsung,......
Battery life of cell phones is horrific. We’re sold on high functionality, communication speed, and beautiful, bright screens, but with all systems up, the phone cannot deliver; we get about half a day. We pare down functionality, and try to make it through the day; we shut off regular requests......
We’ve all done Voice of the Customer (VOC) work, where we jump on a plane, visit our largest customers, and ask leading questions. Under the guise of learning it’s mostly a mechanism to justify what we already want to do, to justify the products we know want to launch. (VOC......
Innovation has two parts: ideation and commercialization. Ideation, the first part, is all about ideas, and this the part of innovation that comes to mind when we think of innovation. Commercialization, the second part, is all about products. This is the part we don’t think of, and this is the......
Shipulski On Design
Copyright © 2013 Mike Shipulski. All Rights Reserved.
The Shipulski On Design
